Dazzle Camouflage

After navigating the waters of abstraction, pop art, and tributes to the great artists and pictorial movements of the 20th century, Camerus is once again drawing on a resolutely artistic and dynamic vision for its communication. To achieve this, Studio Camerus drew inspiration from a largely overlooked form of graphic expression from the early 20th century: Dazzle/Razzle. Overlooked, because its origins were not necessarily "artistic", as it was first and foremost a military initiative.

It consisted of using paint to camouflage ships during the First World War. Attributed to the artist Norman Wilkinson, this camouflage relies on creating complex patterns formed by a tangle of irregular lines and highly contrasting colors to break up the ship's silhouette. Widely used during the final year of World War I, and to a lesser extent during World War II, it eventually became obsolete due to advancements in rangefinding and the advent of a new detection technology: radar. This technique would later prove to be a genuine graphic innovation, contributing to the development of Cubism and, by extension, abstraction in general.

We found in this "art" a unique way to bridge the gap between furniture, its use, and its environment. The furniture absorbs the decor, and the decor absorbs the furniture. The result is the creation of a fluid space that fosters complete osmosis between surface and volume—an absolute intertwining of 2D and 3D. The message we are trying to convey through this concept is the expression of our ongoing commitment to always put furniture at the service of the decor. Furniture remains the discreet yet essential player in the decorator's style and choices.